Evaluation Planning- Activity Three DRAFT

3. What kind of media institution might distribute your media product and why?

Production company is responsible for raising of funding for the production or may accomplish this through an emissary. The production company can be either a small company or a larger one, selling its products to a film studio or presenting it at a theatrical venue.Media institution such as Universal Pictures may distribute our film because they had already associate with chick flick such as Wild Child. I have also researched other smaller institutions as i thought we might have a greater chance will smaller companies as our film is low budget and not well known. I found suitable institutions such as DNA film or Ealing Studio. DNA film may be interested in helping us to create our film because they participated in making Never Let Me Go which is a romantic film aimed at audiences similar to our film. Ealing Studio collaborated to make St.Trinians which is a film that has the same genre as our film therefore I think Ealing Studio would be interested in contributing in our film as St.Trinians was really successful and it is aimed at a similar audience, addressing similar high school issues and stereotypes. 
More importantly, DNA film had multiple collaboration with Film 4 so I think having DNA film co-produce with Film 4 as our distributors will get us the maximum exposure as we can by play our film on Film 4 which is easy access and most people will have it on their TV in the UK. Showing our film on TV will be the cheapest way to showcase our film, but it will not gain much audience attention, so we would like to show our feature film theatrically as well - in cinemas, as it is the best and most effective way to show a film and it creates a demand to see it. According to the Film Distributor’s Association, the most frequent cinema goers tend to be teenagers, students and young adults, and they are the most voracious media consumers. This benefits us because our media product is aimed at a young target audience. More than half of 15-25 year olds in the UK visit the cinema at least once a month. Due to this, hopefully a good distributor such as Universal Pictures will distribute our product because it is aimed a large, young audience. 
Having Universal Picture distributing our film would not only get us British audiences, it may also promote our film internationally which will get us audience around the world, achieving maximum success.