Evaluation Planning- Activity One DRAFT

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Nine shot analysis 

1.     Illumination Productions

·     We made this on live-type and the different letter flash to make it stand out.

·     There is a white simple background which emphasise the flashing title.

·     The music begins in this shot which is a upbeat pop-rock backing crack which is typical of chick flick film.

·     It is 3.5 seconds long.

2.     In car shot

·     The camera is from the driver’s POV however the audience do not know who the driver is yet.

·     The car is driving a long a straight which creates a verisimilitude r as people can relate to the everyday car driving situation.

·     The first credit come up in this clip which is the 1st director and it lasts for 1.5 sec so that the audience can read it before it then fade out.

·      As the car drives forwards  the audience can see a school sign for St Mary school

·     The impression they get is that this area is a rather posh area which is quite typical of a chick flick eg, Wildchild.

·     Another convention we followed is starting a film with a journey arriving at its destination which shows a new start.

3.     

·     This is the longest shot which is 5.3 seconds and it shows the car which we just saw the interior of driving into the school which the audience also just saw.

·     The audience also get the first shot of the driver which appears to be a young girl wearing sun glasses (Ray Ban). Designer label which is really expensive and representative of the high end product these privileged teenagers can afford.

·     Once more, the title credit is in a girly swirly font reminiscent the Cinderella story.

4.     

·     While the car drives down the really long grand front drive

·     Full shot of the car is shown to emphasise the typically private rich kid girl car.

·      More credit appears.

5.     

·     The shot is then followed by a one second shot of from inside the car of the driver’s POV as the car approaches a very picturesque and traditional independent school.

 TO BE CONTINUED…