My First Blog Post- Cinematography

Cinematography was used cleverly in the animation 'Chicken Run.' Different camera shots were used to set the mood of the scene and even influence the viewers thoughts on different characters, This stood out particularly with Mrs Tweedy, the owner of the chicken farm. Low angle shots were used to really emphasize the power and authority that Mrs Tweedy holds on the farm. I think this was a smart use of cinematography as it helps the viewers to grasp the traits of a character quickly and how the plot will unfold.

Close-ups were used so that the audience can easily identify who the main characters are. An example of this is how Ginger in focused on a lot in comparison to the other chickens on the farm.
The Camera shots were often from the chickens point of view, I think this was a smart use of cinematography and is interesting as it gave the impression that the audience are meant to share the same views as the chickens.

Another animated clip that I found interesting was the John Lewis 2013 Home Insurance advert. The collaboration of smart filming, up-beat background music and fun imagery has influenced a desire to possibly include animation in my own short film.